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Articles

Humint is the leader in online software for South African Optometrists.

Differential Advantage – how to make patients choose you

Preamble We live in a surplus world where similar businesses sell similar products to similar people, from similar locations, at similar prices, employing similar individuals with similar academic and...

Sep 17, 2025

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How to turn your practice into a high performance business with Humint

Introduction Reading an article like this can provide good insight how to improve the profitability of your practice. However, as a clinician, first and foremost, there may well be a natural resistanc...

Sep 11, 2025

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In 10 years, will optometry as we know it still exist?

Will optometry be overwhelmed by AI technology? Kodak was once the dominant player in the global camera film and photographic paper markets. The board ignored the warning coming from middle management...

Sep 11, 2025

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The critical frame alignment

It is whilst standing in queues at the supermarket or at the airport, that I notice how many people are walking around with poorly fitting spectacle frames. The importance of frame alignment at the po...

Sep 11, 2025

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Patient Communication translates to practice growth

One of the most unpleasant experiences in healthcare takes place in a doctor’s waiting room when he is running an hour late, and you have no idea how much longer you are going to wait. A simple explan...

Sep 11, 2025

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Hello, Who Are You?

HWAY is based on the simple concept that for us to consider all visual solutions, we need to know a lot more about our patient. The concept: Once we know, by the patient’s own admission, that they are...

Sep 11, 2025

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Grab a Heart

This feature in Humint online software for optometry is designed to give the patient an immediate sense of belonging at every contact with the practice. A strong component of emotional labour. 1. All ...

Sep 11, 2025

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Establish the real need

As human beings, we inherently fear rejection and don’t always express our fundamental needs when communicating with others. So often, patients cautiously present pseudo needs, and if we are not caref...

Sep 11, 2025

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Domiciliary visits

Taking the trouble to visit a patient’s place of work is a prime example of emotional labour, being extra caring. The true ergonomics of the visual task can now be assessed firsthand. This presents th...

Sep 10, 2025

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Why do some practices fail to embrace online software?

Switching software programmes does not come without blisters. Any change is uncomfortable. It is the role of the practice owner to motivate the staff to go through the process. It is important to begi...

Sep 3, 2025

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Set up the right business structure for your practice

No matter how one may want to strip down and analyse the challenges relating to the business side of the optometric practice, it always reverts back to having the right information, in the right forma...

Sep 3, 2025

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LDP - Audit | Advisory | Tax

Cloud based accounting: ideal for your small business?

One of the advantages of the technological revolution is that advances move swiftly down the cost curve. Accounting software for small and medium-sized enterprises (SMEs) has now become much faster, m...

Sep 3, 2025

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