Switching
software programmes does not come without blisters. Any change is
uncomfortable. It is the role of the practice owner to motivate the staff to go
through the process. It is important to begin with the end in mind. Everybody
involved should be clear on what the ultimate benefits to the business will be, or what the implications will be if the practice does not keep
up with the exponential technological changes happening around us. Old habits are challenging to break, but they invariably happen
over time. It can be done. Just consider changing from handwriting to typing -
it may be difficult at first, but it’s beautiful when accomplished!
Recently, an optometrist told me she had discontinued her software because she found it too expensive at R2,200 per month. Just the medical aid switching confirmations must be worth more than that. A standard room at the City Lodge Hotel can cost R2600 for one night. In many instances, the gross profit on one patient exceeds that.
It always amazes me how practice management software is often considered just another expense, like a lease on a copier or a phone bill. Yet, it adds so much value to the well-being of the practice. The value of your online optometry software should be considered equal to what you pay your most valued employee.
To effectively utilise online optometry software, it is essential to fully understand the benefits it offers. If used correctly, the monthly fee will pale into insignificance compared to the return on investment. The will to win must be instilled by the leader.
Kodak was once the dominant player in the global camera film and photographic paper markets. The board ignored the warning coming from middle management that the digital technology threat was imminent, and in 2012, the company filed for bankruptcy. The rise and fall of Kodak serve as a cautionary tale about the importance of adapting to technological advancements and being open to innovation in a rapidly changing business environment.
Five years ago, online shopping in South Africa was estimated to be around 2-3%. Today, it is an obvious and massive reality. I can’t remember when I last entered a bank! Groceries, airline tickets, clothing, travel, and shows are commonly bought online. The largest and most thriving businesses on the globe are Amazon, Alibaba, and Tencent. The list is endless.
Global business in all its facets is migrating into the digital and artificial intelligence world. Humint being online can introduce you to this world. Those who are not embracing this strategy will be left behind. It will be well worth the effort of breaking down old habits and learning new magic.